JAGUAR UNWRAPPED
CGI | 3D ANIMATION | POST PRODUCTION | COLOUR GRADING
AUTOMOTIVE
Full CGI sequences of Jaguar F-PACE and E-PACE limited edition vehicles to provide vehicle specific content in absence of physical product. Replicating the look & feel, lighting and camera movements from filmed vehicle in studio was essential to maintain product authenticity.
CREATIVE DIRECTION - Beyond Content
CGI - PAUL KELSALL (Usage with kind permission from Jaguar Land Rover | Created Inhouse)
Adopting photographic techniques was key to ensure the CG vehicle match the real car near perfectly. This also provided a close to final result without the need for large amounts of post production, with the same colour grade being shared across film and CG content. Take a look at the comparison frames below.
CGI WIP car to match Real car in studio
Real car shot in studio
A selection of still frames from each of the films.
